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Sony Shocks Automotive Industry by Revealing Electric Concept Car

The electronics giant Sony announced their brand new 'Vision-S' concept car last week.

The new model looks production-ready and was purpose-built to showcase the autonomous driving and in-car entertainment systems Sony have been working on but it's unclear whether Sony plans to produce the model.

What's more likely is that Sony has produced the car to highlight it's technical capabilities in the automotive sector.

Sony boss Kenichiro Yoshida has said: “It’s not an exaggeration to say that Mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility.”

The new prototype incorporates imaging and sensing technologies that contribute to safer and more reliable autonomous driving and state-of-the-art in-car entertainment experience.

Cameras and LiDAR create a 360-degree "safety-cocoon" around the car to allow it to detect and evade risks.

33 sensors in total surround the exterior and interior of the car, including ones that can detect exactly who is in the car and tailor their in-car entertainment services to their preferences.

The brand new 360-degree Reality Audio System allows passengers to each listen to different music, and the dashboard features three widescreen displays, plus two additional screens for the digital rear-view mirrors. Plus, a further two displays are installed for passengers sitting in the back seats.

Sony hasn't released any information about the powertrain but they have confirmed that the Vision-S is powered by two electric motors with a combined output of more than 500PS giving a 0-62mph time of 4.8 seconds.

No other information has been released about the prototype car, but if it did go to market, would you consider it as part of your fleet?


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